Ad Types for any Objective!
The most common purpose for Facebook Advertising campaigns is to drive traffic to your website. This is followed by leads to your product and service offers, usually an ecommerce-based store. Finally, there ads to help promote likes and engagement for your Facebook pages.
A Few Interesting Statistics
Facebook is the second most widely used online platform in the United States, right behind YouTube with 68% of all users.
Up to 75% of all Facebook users visit the site each day with the average user spending about 20 minutes using Facebook services.
Over 60 million local businesses are on Facebook and have created pages promoting their products and services.
About 6 million businesses at any time are actively adverting on Facebook to reach their target audiences.
Facebook continues to be the most popular and important social media channel.
A full 50% of all active users engage with business and brand pages to show their support.
Businesses need to post a minimum of 8 times per day to effectively engage with their followers.
Ads are the most effective way to engage followers and obtain new followers, at a fraction of the effort of multiple daily posts.
Facebook users purchase over $234 million worth of virtual goods and gifts each quarter.
Traffic Ad Campaigns
Looking to drive traffic and leads to your website? Then Facebook’s most popular ad type, the Traffic Ad Campaign is what you need. This ad type is all about promoting your external website and sending visitors to your landing pages or blog posts.
These ads are Facebook’s best performing ads and often have the added benefit of generating likes for your Facebook page. Remember to check the comments and reply for an engagement bonus!
As part of your package My Local Rize will perform the following:
- Design the advert images, we include 4 images which we either rotate or link together.
- Write the copy for the adverts; max 25 characters of the headline and up to 150 characters for the ad copy text.
- Setup the demographics where, when, and to whom your ad will target.
- Monitor each ad and make constant adjustments to demographics and content.
- Report monthly on the progress of your advertising campaigns.
- Initial order includes setup and 1st month maintenance price.
NOTE: Ad spend budget is paid directly to Facebook. Above costs are ad management fees and will be automatically be charged each month to your credit card on file.
Product Ad Campaigns
Product ads are perfect if you have an e-commerce store or have multiple products that you want to promote. With the Product Ads, Facebook enables you to showcase a range of products and services in a single advert. Product Ads come in a couple of formats, including Carousel Ads where the products scroll by, and the Dynamic Product Ads which target users based on past actions when they were on your website last.
As part of your package My Local Rize will perform the following:
- Create the images for the ads. We design 3 mobile images and 3 sized for desktops.
- Write the copy for the adverts; max 25 characters of the headline and up to 90 characters for the ad copy text.
- Setup the demographics where and to whom your ad will target.
- Monitor each ad and make constant adjustments to keywords and content.
- Refresh your images on a quarterly basis.
- Report monthly on the progress of your advertising campaigns.
- Initial order includes setup and 1st month maintenance price.
NOTE: Ad spend budget is paid directly to Facebook. Above costs are ad management fees and will be automatically be charged each month to your credit card on file.
Engagement Ad Campaigns
These ads are designed to engage your followers and fans. This type of Facebook ad are the go-to ads for increasing your page likes. They include a visible call to action for users to immediately like your page.
With this type of ad, using the correct and best images is paramount. With the right image or video, you will be flooded with comments and likes. Included in our price is the design of up to 5 images, if you prefer to use a video, you will be expected to supply your own.
As part of your package My Local Rize will perform the following:
- Create the images for the ads. We design 1 mobile optimized image and 1 sized for desktops.
- Write the copy for the adverts; max 125 characters for the ad copy text.
- Setup the demographics where and to whom your ad will target.
- Monitor each ad and make constant adjustments to keywords and content.
- Report monthly on the progress of your advertising campaigns.
- Initial order includes setup and 1st month maintenance price.
NOTE: Ad spend budget is paid directly to Facebook. Above costs are ad management fees and will be automatically be charged each month to your credit card on file.
Event Ad Campaigns
The Event Ads are a great way for event organizers to attract more visitors. Target potential visitors using the optimal demographics around your event. Depending on the size of the event you are promoting, we will target the ad to show in the geographical area that your potential visitors might reside in.
As part of your package My Local Rize will perform the following:
- Create the image for the ad. We design 1 optimized image.
- Write the copy for the adverts; max 25 characters of the headline and up to 90 characters for the ad copy text.
- Setup your event location that your ad will target.
- Monitor each ad and make constant adjustments to keywords and content.
- Report monthly on the progress of your advertising campaigns.
- Initial order includes setup and 1st month maintenance price.