Ad Types for any Objective!
The most common purpose for Facebook Advertising campaigns is to drive traffic to your website. This is followed by leads to your product and service offers, usually an ecommerce-based store. Finally, there ads to help promote likes and engagement for your Facebook pages.
A Few Interesting Statistics
Facebook is the second most widely used online platform in the United States, right behind YouTube with 68% of all users.
Up to 75% of all Facebook users visit the site each day with the average user spending about 20 minutes using Facebook services.
Over 60 million local businesses are on Facebook and have created pages promoting their products and services.
About 6 million businesses at any time are actively adverting on Facebook to reach their target audiences.
Facebook continues to be the most popular and important social media channel.
A full 50% of all active users engage with business and brand pages to show their support.
Businesses need to post a minimum of 8 times per day to effectively engage with their followers.
Ads are the most effective way to engage followers and obtain new followers, at a fraction of the effort of multiple daily posts.
Facebook users purchase over $234 million worth of virtual goods and gifts each quarter.
Traffic Ad Campaigns
Looking to drive traffic and leads to your website? Then Facebook’s most popular ad type, the Traffic Ad Campaign is what you need. This ad type is all about promoting your external website and sending visitors to your landing pages or blog posts.
These ads are Facebook’s best performing ads and often have the added benefit of generating likes for your Facebook page. Remember to check the comments and reply for an engagement bonus!
As part of your package My Local Rize will perform the following:
- Design the advert images, we include 4 images which we either rotate or link together.
- Write the copy for the adverts; max 25 characters of the headline and up to 150 characters for the ad copy text.
- Setup the demographics where, when, and to whom your ad will target.
- Monitor each ad and make constant adjustments to demographics and content.
- Report monthly on the progress of your advertising campaigns.
- Initial order includes setup and 1st month maintenance price.
NOTE: Ad spend budget is paid directly to Facebook. Above costs are ad management fees and will be automatically be charged each month to your credit card on file.
Product Ad Campaigns
Product ads are perfect if you have an e-commerce store or have multiple products that you want to promote. With the Product Ads, Facebook enables you to showcase a range of products and services in a single advert. Product Ads come in a couple of formats, including Carousel Ads where the products scroll by, and the Dynamic Product Ads which target users based on past actions when they were on your website last.
As part of your package My Local Rize will perform the following:
- Create the images for the ads. We design 3 mobile images and 3 sized for desktops.
- Write the copy for the adverts; max 25 characters of the headline and up to 90 characters for the ad copy text.
- Setup the demographics where and to whom your ad will target.
- Monitor each ad and make constant adjustments to keywords and content.
- Refresh your images on a quarterly basis.
- Report monthly on the progress of your advertising campaigns.
- Initial order includes setup and 1st month maintenance price.
NOTE: Ad spend budget is paid directly to Facebook. Above costs are ad management fees and will be automatically be charged each month to your credit card on file.
Engagement Ad Campaigns
These ads are designed to engage your followers and fans. This type of Facebook ad are the go-to ads for increasing your page likes. They include a visible call to action for users to immediately like your page.
With this type of ad, using the correct and best images is paramount. With the right image or video, you will be flooded with comments and likes. Included in our price is the design of up to 5 images, if you prefer to use a video, you will be expected to supply your own.
As part of your package My Local Rize will perform the following:
- Create the images for the ads. We design 1 mobile optimized image and 1 sized for desktops.
- Write the copy for the adverts; max 125 characters for the ad copy text.
- Setup the demographics where and to whom your ad will target.
- Monitor each ad and make constant adjustments to keywords and content.
- Report monthly on the progress of your advertising campaigns.
- Initial order includes setup and 1st month maintenance price.
NOTE: Ad spend budget is paid directly to Facebook. Above costs are ad management fees and will be automatically be charged each month to your credit card on file.
Event Ad Campaigns
The Event Ads are a great way for event organizers to attract more visitors. Target potential visitors using the optimal demographics around your event. Depending on the size of the event you are promoting, we will target the ad to show in the geographical area that your potential visitors might reside in.
As part of your package My Local Rize will perform the following:
- Create the image for the ad. We design 1 optimized image.
- Write the copy for the adverts; max 25 characters of the headline and up to 90 characters for the ad copy text.
- Setup your event location that your ad will target.
- Monitor each ad and make constant adjustments to keywords and content.
- Report monthly on the progress of your advertising campaigns.
- Initial order includes setup and 1st month maintenance price.
NOTE: Ad spend budget is paid directly to Facebook. Above costs are ad management fees and will be automatically be charged each month to your credit card on file.
Awareness Ad Campaigns
Get nearby people’s attention with a Local Awareness Ad campaign. Using Facebook’s location-based targeting features these ads will reach people who are currently near your business location.
Let those nearby know about any ongoing specials or promotions that you may have. With included call to actions like “Call Now” or “Send Message” buttons we can also allow these people contact you more easily.
As part of your package My Local Rize will perform the following:
- Create the image for the ad. We design 2 optimized images.
- Write the copy for the adverts; max 25 characters of the headline, 90 characters for the ad copy text, and up to 30 characters for the news feed descriptions.
- Setup your store or business location that your ad will target.
- Monitor each ad and make constant adjustments to the content.
- Report monthly on the progress of your advertising campaigns.
- Initial order includes setup and 1st month maintenance price.
NOTE: Ad spend budget is paid directly to Facebook. Above costs are ad management fees and will be automatically be charged each month to your credit card on file.
Lookalike Ad Campaigns
This ad works in conjunction with Facebook’s pixel data pulled from your website’s traffic demographics to target people who are likely to be interested in your business because they have similar likes and interests to your existing customers.
With a Lookalike Ad, you choose a source audience, and we then choose the qualities that we want our target visitors to have. Smaller audiences can be more closely matched to your source audiences.
As part of your package My Local Rize will perform the following:
- Design the advert images, we include 4 images which we either rotate or link together.
- Write the copy for the adverts; max 25 characters of the headline and up to 150 characters for the ad copy text.
- Determine the best audience demographics to create your lookalike lists.
- Monitor each ad and make constant adjustments to demographics and content.
- Report monthly on the progress of your advertising campaigns.
- Initial order includes setup and 1st month maintenance price.
NOTE: Ad spend budget is paid directly to Facebook. Above costs are ad management fees and will be automatically be charged each month to your credit card on file.
How Facebook Ads Work
Select A Facebook Objective
Select the Facebook Ad Campaign that best fits your advertising needs. These include:
- Traffic ads that drive visitors to your website.
- Product ads that help ecommerce sites sell more products.
- Engagement ads the engage your followers and fans.
- Event ads that help you promote your upcoming events.
- Awareness ads that make people nearby your business aware of your services and products.
- Lookalike ads that target people with similar demographics and preferences as current customers.
Select Number of Adverts
The number of ads is usually determined by the number of products or services that you want to advertise. As part of our setup cost, we will research and create the content for each ad.
Select Your Monthly Budget
Your monthly budget is how much you want to spend each month with Facebook for your advertising. Your monthly budget will be split between the number of ads you select. The monthly budget is separate from the ad management fees you will pay to My Local Rize. The budget will be paid directly to Facebook usually in $500 increments. Please note that your budget can be changed at any time.
Complete a Short Questionnaire
We have just a few questions that we need to get answered to help make your advertising campaign as effective as possible.
We do all the heavy lifting
Our Ad specialists will setup and launch your advertising campaign, carefully monitoring and making adjustments to ensure that it delivers the optimal results. NOTE: We concentrate on conversions, NOT clicks.
Reports and Reviews
At the beginning of each month we generate a detailed report including all the details of your campaign. After you receive your report, your account specialist will be available to review the results each month.
F.A.Q.
How quickly will I start to see results?
With all of Facebook’s Advertising campaigns, you will start to see conversions shortly after the campaign is launched. With some of the advertising campaigns there is a slight lag time while the Facebook Pixel collects relevant data. This is especially the case with the Lookalike Campaign.
Which of the Facebook Ad options is the best?
Unfortunately, there is no “best” Facebook Ad type, each ad type is designed to serve and target a difference audience and function. If you are unsure which Ad Campaign type you should use to target your ideal customer, please don’t hesitate to contact us.
Do I need a custom landing page per ad?
No, you do not need a custom landing page per advert. We can direct the advert to an existing page on your website.
BUT! Custom landing pages can vastly improve your conversion rate. The landing page should continue where the ad left off and then go on to close the sale. The extra cost of having a custom landing page per ad is well worth the investment in additional sales over the life of each advert.
Contact us for a landing page design quote!
Do custom landing pages affect ad performance?
Yes, according to Google, part of the Ad Quality Score is determined by the landing page experience. Among the things that Google evaluates are:
- Relevance and usefulness of the page content
- The authority of the landing page content.
- Easy of navigation by mobile devices and desktop computers.
- How fast the website and landing page loads.
The Ad Quality Score has an impact on the calculation of how much you pay per click or view.
How much should I budget for my ad campaign?
Your budget will depend on how many ads you have, the market you are targeting, and your competition. We can help recommend an ad budget that will align with your goals. Contact us for additional details.
Will an Ad campaign help my ranking position?
A Google Ads campaign will immediately increase website traffic because you are paying for your ads to appear on Google search engines. Google Ads introduces your products or services to new people actively searching for them. This strategy is recommended if your website isn’t appearing on the first page of Google search results. Google Ads helps millions of business reach new customers, and increase brand awareness, traffic and sales or leads.
In short, Google Ads can get businesses appearing on the top of the first page of Google within hours, but the moment you stop your paid campaign, your top position goes away. There are no residual leftover effects on ranking. Consider both a Local SEO program in conjunction with a paid adverting campaign.
How long will it take to see my goals achieved?
As soon as your Facebook Ad Campaign goes live, data (like clicks, cost per click, and impressions) can start collecting within a few hours. However, it takes time to gather enough statistically significant data to analyze patterns and trends to make optimizations to your Ad Campaign. Achieving business goals with any Facebook Ad Campaign can range from a few days up to twelve months.
What tasks does My Local Rize do each month?
When your Facebook Ad Campaign goes live, our team immediately starts to closely monitors performance and makes small changes to improve metrics.
A few of the things our team keeps an eye on are:
- Type of searches that trigger ads
- Number of ads clicks versus impressions
- Ad rank and Ad quality score
- Budget spending patterns
- Number of conversions
- Day and time of conversions
- Geographic locations of ad clicks and impressions
- Cost per ad click versus overall campaign costs
Each of these metrics enable us to form a clear picture of your campaign progress and make any adjustments if necessary, in a timely fashion.
Get in Touch
(469) 840-4480
info@mylocalrize.com
Open Hours
10 am - 4 pm M - F
Our Locations
Dallas, TX
Austin, TX
Longview, TX