Microsoft Advertising
Precisely target potential clients and push them to your website!
Why Advertise on Microsoft?
Bing Ads (recently rebranded as Microsoft Ads) run on the Bing search network. Bing specializes mainly in targeting and serving the retail and financial industries. Bing user tend to middle aged or senior adults in the upper-middle class income bracket making it the ideal advertising platform for businesses that sell high-end ticket items.
Who are Microsoft Ads Right for?
Retail Brands: many of the features that Microsoft Advertising offers are most useful for retail companies. This includes the ability to include calls to action, images, and product reviews in the ads.Â
Financial Brands: with the ability to place your ads also on the Yahoo search results pages, this provides an excellent way to reach many finance and investment focused customers who tend to use Yahoo quite extensively.
High Ticket Brands: the typical Bing users have higher incomes of $75,000 and higher. This makes Bing the ideal platform to advertise and sell luxury items like large homes, sports and luxury cars, large homes, and sociality travel packages.
Older Demographics: the average Bing users fall between the ages of 35 and 65 years old. This makes it the optimal platform for companies who’s target audience range from middle aged to seniors. Including in this age bracket with a higher income would be consumers looking for retirement homes, life insurance, luxury and specialty cruses, and high-end luxury cars and SUVs.
Affordable Costs: the cost-per-click on Bing is on the average about 25% less than with Google Ads. In addition, Bing has a slightly more advanced demographic targeting platform allowing you to reach your perfect customer type.
Microsoft (Bing) Search Campaigns
The Microsoft Advertising, formerly Bing Ads, search network ads are Microsoft’s most popular advertising network. The search network contains advertising locations like the actual search results on Bing and/or Yahoo and other partner sites.
The paid text ads that you see at the top of Bing search pages are placed there by Microsoft Advertising campaigns. Your ads are displayed when someone searches for something that contains the keywords or key phrases that you have associated with your advert.
As part of your package My Local Rize will perform the following:
- Research and determine the best keywords to pair with your ads.
- Write the content for the ads, add extension, and optimize.
- Setup the demographics where and to whom your ad will target.
- Monitor each ad and make constant adjustments to keywords and content.
- Report monthly on the progress of your advertising campaigns.
NOTE: Ad spend budget is paid directly to Microsoft. Above costs are ad management fees and will be automatically be charged each month to your credit card on file.
Microsoft Audience Network Campaigns
The Microsoft Audience Network focuses on platforms and advertising methods that use image-based adverts instead of text-based ones. Viewers of your adverts on the Display Network see your images when they are browsing as compared to when they are searching for a specific service or product. Google tries to match your image ad based on your keywords and the relevance to the site the viewer is visiting. So, the accuracy is not nearly as good as on the search network. But you are more likely to attract the attention of customers who were not necessarily search for you, or searched for your specific keywords.
As part of your package My Local Rize will perform the following:
- Research and determine the best keywords to pair with your ads.
- Create the images for the ads. We design 5 mobile optimized ads and 10 sized for desktops.
- Setup the demographics where and to whom your ad will target.
- Monitor each ad and make constant adjustments to keywords and content.
- Refresh your images on a quarterly basis.
- Report monthly on the progress of your advertising campaigns.
NOTE: Ad spend budget is paid directly to Microsoft. Above costs are ad management fees and will be automatically be charged each month to your credit card on file.
How Microsoft Advertising Works
Select A Bing Network
Select the Bing Network that best fits your advertising needs. These include:
- Text ads on Bing and partner search results pages.
- Image and text ads on Premium Bing and partner websites.
Select Number of Adverts
The number of ads is usually determined by the number of products or services that you want to advertise. As part of our setup cost, we will research keywords and create the content for each ad.Â
Select Your Monthly Budget
Your monthly budget is how much you want to spend each month with Microsoft (Bing) for your advertising. Your monthly budget will be split between the number of ads you select. The monthly budget is separate from the ad management fees you will pay to My Local Rize. The budget will be paid directly to Microsoft usually in $500 increments. Please note that your budget can be changed at any time.
Complete a Short Questionnaire
We have just a few questions that we need to get answered to help make your advertising campaign as effective as possible.
We do all the heavy lifting
Our Ad specialists will setup and launch your advertising campaign, carefully monitoring and making adjustments to ensure that it delivers the optimal results. NOTE: We concentrate on conversions, NOT clicks.
Reports and Reviews
At the beginning of each month we generate a detailed report including all the details of your campaign. After you receive your report, your account specialist will be available to review the results each month.
F.A.Q.
How quickly will I start to see results?
With all of Microsoft’s Advertising campaigns you will start to see conversions as soon as the campaign is launched.Â
How effective are Microsoft Ads?
While Microsoft Advertising has a much smaller market share than Google, it still attracts between 5% to 20% of all online searches. In some countries this is as high as 30%. A Microsoft Ad campaign might help you open new territory and land customers you have been missing with Google. This is an opportunity that can you increase your customer base by as much as 30%.
Do I need a custom landing page per ad?
No, you do not need a custom landing page per advert. We can direct the advert to an existing page on your website.
BUT! Custom landing pages can vastly improve your conversion rate. The landing page should continue where the ad left off and then go on to close the sale. The extra cost of having a custom landing page per ad is well worth the investment in additional sales over the life of each advert.
Contact us for a landing page design quote!
Do custom landing pages affect ad performance?
Yes, according to Microsoft and ad professionals, a large part of closing a customer who clicked on a paid ad is determined by the landing page experience. Among the things that influences the customer’s experience are:
- Relevance and usefulness of the page content
- The authority of the landing page content.
- Easy of navigation by mobile devices and desktop computers.
- How fast the website and landing page loads.
How much should I budget for my ad campaign?
Your budget will depend on how many ads you have, the market you are targeting, and your competition. We can help recommend an ad budget that will align with your goals. Contact us for additional details.
Will my Ads rank #1 on Bing?
On the Microsoft Advertising platform, paid ads show up the first 3 positions on each search page, if your ad qualifies, it will show up in one of these positions.
Once your ad goes live, there are many factors effecting its positioning. Some of the factors determining this positioning are:
- How many competitors are vying for the same keyword or key phase?
- What is the quality score of your ad?
- What is your budget per keyword or key phrase?
- How concentrated is your market?
We will analyze all these factors and make recommendations to help you achieve the best possible results for your budget.
How long will it take to see goals achieved?
As soon as your Microsoft Advertising Campaign goes live, data (like clicks, cost per click, and impressions) can start collecting within a few hours. However, it takes time to gather enough statistically significant data to analyze patterns and trends to make optimizations to your Ad Campaign. Achieving business goals with any Microsoft Advertising Campaign can range from a few days up to twelve months.
What tasks does My Local Rize do each month?
When your Microsoft Advertising Campaign goes live, our team immediately starts to closely monitors performance and makes small changes to improve metrics.
A few of the things our team keeps an eye on are:
- Type of searches that trigger ads
- Number of ads clicks versus impressions
- Budget spending patterns
- Number of conversions
- Day and time of conversions
- Geographic locations of ad clicks and impressions
- Cost per ad click versus overall campaign costs
Each of these metrics and others like Bing Webmaster Tools enable us to form a clear picture of your campaign progress and make any adjustments if necessary, in a timely fashion.
Get in Touch
(469) 840-4480
info@mylocalrize.com
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