The 1O1 Blog
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10 helpful tips to recession-proof your business
Recessions can create a hard time for all, especially those with businesses. Here are 10 marketing tips that can help your business in the event of a recession.
5 Ways to Build Positive Brand Association
“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
7 Popular Marketing Myths
Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
What is SEO? And how does it work?
WHAT IS SEARCH ENGINE OPTIMIZATION? Search Engine Optimization (also referred to as SEO) refers to efforts of increasing your site’s visibility when people search for services or products that you may offer on search engines like Google and Bing. These major search...
Breaking Down the Brand Cycle
The Brand Cycle is made of 9 phases that are vital to understanding a customer’s shopping experience. This article breaks down each phase with examples to further explain the process and steps.
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